The hugely hyped and worried about 118 800 failed to deliver as its service could not perform on the first day. Due to technical difficulties people could not be put through to the mobile numbers that they were trying to reach.
The service which has already stirred up a lot of anger and campaigners are once again complaining. The company are said to hold around 16 million numbers in the database which have been bought from list brokers who in turn buy personal details from market research firms and online stores.
I can guarantee you that at least 60% of these people will not even know that they are on the directory. If this does catch on then I can guarantee that people are going to change their numbers and not give it out to anyone.
People already get so many cold calls and spam numbers ringing them without being on a directory, I can personally see the increase in spam calls going through the roof.
The new service could probably even affect service providers, as customers in some ways insist that the numbers have been passed on by the actual network provider themselves, so what folk will begin to do is leave their current network provider and switch over to a new one.
Who knows how long the system may last, but to be honest we could end up seeing it collapse after a few weeks, as we all know what occurs when the public become unhappy with a service. We already have various different MPs and campaigners that are literally trying to get the service closed down.
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